Strategy

Kemira is focused on serving customer groups that operate in water-intensive industries and thus require efficient means for water quality and quantity management.

Kemira’s vision is to be a leading water chemistry company.

Focus on Profitable Growth

“We have made excellent progress on implementing our water-focused strategy, and Kemira is well-poised to continue this work. The focus will now be on profitable growth,” says Harri Kerminen, Kemira’s President and CEO.

Our customers’ water recycling and water treatment needs are showing very powerful future growth. To meet the resulting demand, we provide an extensive product portfolio and leading competence in chemical water treatment and fiber chemistry.

We are focused in serving customer groups which utilize large volumes of water in their production. These customers require effective methods for managing water quantity and quality. Our customers will increasingly benefit from our broad and deep water-related expertise. In addition we will concentrate on the products, solutions and geographical areas in which we have a definite competitive edge.

Our segments, Paper, Municipal & Industrial, and Oil & Mining, all use the same product know-how and chemistry in their operations which we have built through dedicated research and development work, as well as the numerous acquisitions.

We continue to develop our other business operations as a separate entity. ChemSolutions will concentrate on serving customers in the food and feed markets and in the pharmaceutical and chemical industries.