Financial Targets

Kemira’s vision is to be a leading water chemistry company. Kemira will continue to focus on improving
profitability and reinforcing positive cash flow. The company will also do investments to secure the future growth in the water treatment business.

Kemira’s financial targets remain as communicated in connection with the Capital Markets Day in September 2010. The company’s medium term financial targets are:

• revenue growth in mature markets 3% per year, and in emerging markets > 7% per year
• EBIT, % of revenue > 10%
• positive cash flow after investments and dividends
• gearing level < 60%.

The basis for growth is the growing water chemicals markets and Kemira’s strong know-how in water quality and quantity management. Increasing water shortage, tightening legislation and customers’ needs to increase operational efficiency create opportunities for Kemira to develop new water applications for both new and current customers. Investment in research and development is a central part of Kemira’s strategy. The focus of Kemira’s research and development activities is on the development and commercialization of new innovative technologies for Kemira’s customers globally and locally.