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17/10/2011

A better world through water chemistry: five guidelines from Kemira’s strategy manager

Tuomas TörmänenTuomas Törmänen, Vice President, Business Development is excited about the potential in the global water chemistry business, and the opportunity to create a positive environmental impact. 

1. Customer-oriented approach

Water chemistry is Kemira’s core competence. Kemira’s expertise benefits customers who treat water or have water-intensive processes. These include companies in for example paper, oil, gas and mining industries, as well as water treatment utilities.

Kemira’s strategy is based on customers’ needs. Finding the right mix of chemistry requires a profound understanding of the customer’s water processes.

“Many of our competitors build their approaches around a specific product, a single chemical. We create applications based on customers’ needs,” says Törmänen.

2. New markets

Kemira has a strong foothold in Europe and North America, but its proven concepts and excellent products will enable expansion into new markets in the paper, oil, gas and mining industries, to name just a few.

“Brazil, China and India are good examples of markets with significant growth opportunities. Developed countries also offer new business opportunities in all customer segments,” Törmänen says.

3. Customer knowledge + technical expertise

This ability to combine customer knowledge with technological expertise to create applications that meet customers’ needs at any given time is the essence of Kemira’s growth potential.

“Customers save water and energy by using the right chemical solutions. They can extract oil, gas, metals and minerals more efficiently. They can also improve the efficiency of the paper manufacturing process and material recycling. Water can be recycled as well.”

All customers need their equipment to be in good condition and have a long life cycle.
“If a customer has invested hundreds of millions—or even billions—in various systems, the customer is very keen on maximizing their usability and life cycle.”

4. Environmental protection

Kemira’s expertise is not only cost-efficient, but also environmentally sound.
 
“Water recycling is immensely important. If treated properly, process water can be used again and again. This saves the environment, and it also saves water for critical needs. We are constantly seeking new innovations that, while benefiting our customers’ business, enable a more powerful positive impact on the environment.”

5. Teamwork

Törmänen strongly believes in teamwork.  “Each new situation requires its specific solution.”
Application, that is.

Törmänen relaxes by playing ice hockey in a team that includes close friends from his youth. Finland won the World Ice Hockey Championship last spring, which warmed Törmänen’s heart. “For Team Finland, winning the World Ice Hockey Championship required the right type of teamwork,” he points out.

Kemira aspires to go right to the top in water chemistry with similar values: honesty, expertise and teamwork. Kemira has hundreds of teams. Each team has its own, important role.
 
Tuomas Törmänen
  Tuomas Törmänen, Kemira's Vice President, Business Development

5 facts about Tuomas Törmänen:

What book has changed you?
Max Jacobson’s book about Finland’s critical years gave me a new perspective on the history of Finnish independence.

Your most important value?
Working together on important issues.

Favorite music?
Eric Clapton.

Favorite place to unwind?
Home.

Favorite food? 
Teppanyaki, a Japanese grilled dish.


Text: Jaana Rinne
Photos: Joanna Moorhouse