Wake up & smell the coffee

From a simple cup of black coffee to a salted caramel mocha frappuccino, each coffee drinker has their own favorite way of indulging in this caffeinated beverage. Many choose to enjoy their drink on the go which requires a lot from the cup.

Wake up & smell the coffee

Finns are the most caffeinated nation in the world consuming up to five cups of coffee per person every day.* On a global scale that is just a drop in the coffee pot as over 2.25 billion cups of coffee are gulped down.** Americans consume 400 million cups of coffee daily making the United States the leading coffee consumer in the world.***

16 billion paper cups are used for coffee every year

Some enjoy their hot javas at home but the demand for takeaway hot drinks has increased rapidly over the past decade, and as a result 16 billion paper cups are used for coffee every single year.

From plain board to powerful brand ambassador

Chemistry is present throughout the lifecycle of a paper cup – from board manufacturing to converting and eventually to recycling.

In the board manufacturing stage chemistry makes sure that the board has the desired strength, stiffness, safety, hygiene, printability and water-repellant properties for paper cup production.

When it’s time to convert the board into paper cups the critical charasteristic is formability, which enables the board to go through the high-speed machines and be carefully but quickly formed into cups. Chemistry is at work behind the scenes, making it possible to produce low-weight boards that still offer the elasticity and stiffness that converters require.

As a consumer taking your latte to go you expect your cup to be safe and hygienic, keep the hot beverage inside, and not burn your fingers. Once again, chemistry does just that.

For food-service brands, paper cups are far more than just a convenient way to serve take-away beverages – they’re also an ideal marketing platform. New and innovative printing and smart-branding techniques are transforming the paper cup into a powerful brand ambassador.

Recyclable and biodegradable

The demand for takeaway hot drinks is not going away as many of us couldn’t do without that wake-up boost on the way to work. Of course, this means that the demand for paper cups isn’t going anywhere either. Our love for takeaway coffee could dearly cost the environment without the industry and the whole value chain ensuring the recyclability and biodegradability of the cups.

At the moment more than 90 percent of a paper cup is bio-based and biodegradable. The only exception is the polyethylene coating inside the cup, and Kemira is constantly working on replacing it with a more sustainable solution. This matters, because out of all the paper cups circulating around the globe, our chemistries are present in every second cup.

Brewing a perfect cup requires the right water

When coffee tastes bitter or vinegary it is easy to blame the coffee beans or the coffeemaker. And in some cases they could be the culprits. However, 98 percent of a cup of coffee is in fact water making the quality of water a key factor in the brewing experience.

Water used for brewing should be clean and fresh by taste, smell and look. Don’t ruin a good cup of coffee by taking hot water out of the tap as it may have odd tastes and odors – use cold tap water instead.

Kemira’s expertise and chemical products are used to purify the equivalent of 320 million people’s annual water usage.

Our expertise and chemical products are used to treat the equivalent of 320 million people’s annual water usage – ensuring that the water that comes from your tap has proper taste, color, and cleanliness that meet the required standards and your expectations.

Tap water is not the same everywhere and hard water (full of minerals like Magnesium and Calcium) and soft water (treated water in which the only ion is sodium) act differently in briging out flavors in coffee. The right amount of Magnesium and Calcium help extract more taste, so hard water works better for brewing. High-end roasteries even offer different beans for brewing in hard and soft water. Regardless of the beans, make sure you use high quality water to make your coffee taste better!

October 1 is the International Coffee Day, an annual event dedicated to one of the world’s oldest beverages. Enjoy your coffee!


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