Privacy statement

This privacy statement discloses the information practices for Kemira websites, including what type of information is collected and tracked, what the information sources are, how information is used, with whom it is shared and what your rights are. Kemira collects and processes your personal data acquired through Kemira’s websites in accordance with applicable laws and this privacy statement.

If you do not agree with this privacy statement, you should set your browser settings accordingly or not use the Kemira websites at all. If you disable the cookies that we use, this may impact your user experience while on the Kemira websites.

Visitor identification

Kemira uses cookies to recognize a returning visitor as a unique user. In addition to standard cookies, Kemira websites can use other technologies to store and read data files on your computer. Kemira may link the stored information to any personal data you have submitted to Kemira. Furthermore, Kemira may track statistics, such as the Internet protocol address, your computer’s operating system, your browser type and the address of any referring websites, and general information about this site’s traffic patterns and related site information. Kemira may collect and process personal data of site visitors to create a personalized experience.

Why do we collect personal data?

Kemira collects and processes personal data for the following purposes:

Marketing of products and services: Data helps us to segment our users and enables targeted marketing communications based on users’ company information or user activity in Kemira channels, for example.

Development: We use the data to improve our customer insight. Data helps us to develop the user experience and features of our products and services. Data may also be used to create statistical reports to make fact-based decisions for business operations.

Managing customer relations: We use data to contact customers and help them find attractive content and offers. We may also use data to collect and handle feedback, as well as to provide customer support.

Delivery of products and services: We use data to submit requested information and to provide products and services requested from Kemira.

What kind of data is collected?

The processed data types are specified below:

Personal data: When you make a purchase, request information, participate in competitions or drawings, we may ask for and collect information such as:

  • Name and identification data
  • Contact information such as email address, telephone number and address
  • Information about your employer or the company you represent

Information about service use: We use cookies and other online technologies to automatically collect information about you when you use Kemira websites or when you are included in an email campaign. This information may include:

  • the type of web browser you use
  • the device you use (operating system, device type)
  • web browsing history on Kemira’s websites
  • your IP address
  • links you have clicked on in an email or on a website
  • materials you have downloaded
  • the websites from which you have arrived at Kemira websites

From where do we collect the data?

We collect your personal data and other information from various sources. Data may be collected when you use or buy our products and services, take part in our campaigns, sign up to receive information, or otherwise interact with Kemira. Information sources include:

Information you provide us with: We may collect information from you directly when you sign up to receive information, register for prize drawings or competitions, fill out a survey, make a comment or inquiry, or use our products and applications.

Information we collect automatically: We use cookies and other online technologies to automatically collect information about you when you engage with an online marketing campaign or use Kemira websites.

Information from other sources: We may receive personal information about you from other legitimate sources, including commercially available sources and public databases.

Do we share your personal data?

Kemira does not engage in the practice of selling or trading personal data to third parties for their promotional purposes unless the user has given his or her explicit consent for such transfers.

Kemira may use third party service providers in implementing its marketing campaigns. For the purposes of the implementation of such marketing campaigns, Kemira may transfer personal data to third party service providers.

Kemira may share personal data within the Kemira Group and Kemira’s subsidiaries for the purpose of managing marketing communications processes, as Kemira organizations are managed globally. Such sharing may involve transferring data to and from other countries in which Kemira operates, has business activities or is otherwise present.

In the case of mergers, acquisitions, or other re-arrangements of Kemira’s business operations, personal data may be transferred to buyers and their advisors.

Kemira may need to transfer your personal data for processing outside the European Economic Area (“EEA”) to other employees or Kemira Group companies. Please note that some countries outside the EEA may not offer the same level of legal protection for personal information as countries within the EEA. By submitting your personal information to Kemira, you consent to such processing and transfers. Where Kemira needs to transfer your information to entities in any countries outside the EEA, Kemira will take all steps reasonably necessary to ensure that such information is treated securely.

How do we secure your data?

We take reasonable precautions to keep your personal information secure and require any third parties that handle or process your personal information for us to do the same. Personal data is stored only as long as there is a business need to do so. Information that is no longer needed for this purpose will be deleted. Data is stored in a dedicated marketing automation tool.

Access to the marketing automation tool is restricted to a limited number of authorized personnel within Kemira and login to the system requires a strong password. Authorizations in the system are managed by Kemira Marketing Communications. Kemira performs periodic reviews on accounts with the personal data file processor to verify that access is restricted to authorized personnel only.

Kemira requires its sub-contractors to be responsible for adopting, maintaining and enforcing appropriate security policies and procedures as well as data protection and safeguarding arrangements including IT systems for the lawful protection of personal data.

Your rights to prevent the collection of, or to delete or correct personal data
You have the right to prevent your information from being used for electronic direct marketing purposes. You can opt out by contacting , or in the event of email marketing, directly by unsubscribing via the received e-mail.

You have the right to receive your personal information held by this personal data file, or request that your information is permanently deleted by sending a written request via email to

More information

Cookie policy describes in more detail how Kemira websites use cookies and other technologies to remember your preferences, provide services, analyze our performance, enhance and personalize your experience, and provide marketing communications.

We use cookies to improve your experience on our website. Read more about our cookie policy and privacy statement.