Kemira’s global website Kemira.com and the Finnish language version Kemira.fi were redesigned and updated with new visuals and functionalities as well as improved content in spring 2013. ”We wanted to create an online service that combines good customer service with high-quality content,” says Liisa Tikkanen, Online Media Manager, Kemira.
The main purpose of the redesign of Kemira.com was to make information easier to find and serve various interest groups more efficiently. The improved website offers information on Kemira’s expertise, products and services to existing and potential customers as well as prospective employees.
Focus on content
During the renewal most of the content was produced by Kemira’s experts. The structure reflects the company’s service model as an expert organization: the further visitors proceed on the website, the more detailed and technical information they will be provided. In addition, the website has specific sections for investors, analysts and reporters seeking financial information and tools for analyzing it.
“We also made use of social media features when optimizing usability. The content is easy to share, and our real-time Twitter feed is available on the website. In addition, we publish event information and images on Facebook,” says Tikkanen.
Kemira.com attracts an average of 36,000 visitors each month, mostly from Finland, the United States, Great Britain, Germany and India. “Our products and applications attract the most interest by far. In addition, many are interested to learn more about Kemira as a company, browse open positions and financial information or look for contact information.”
The redesigned website provides direct contact information for technical experts and sales. ”We wanted to replace impersonal contact forms with direct contacts. This is a relatively new approach in our field, but we believe it will improve customer service,” says Tikkanen.
The website is available in English and in Finnish and will be published in Chinese next.