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Stories category: Research

Close-up of a circular water splash forming a ripple ring on a light blue background, symbolizing clean water and sustainable innovation by Kemira.

Kemira Water Index 2025

Water is under pressure. Climate change, aging infrastructure, and rising demand are reshaping how we manage this vital resource. Yet public perception often lags behind expert data – creating a gap that hinders action. The Kemira Water Index 2025 bridges that gap, combining expert insights with global sentiment to reveal how resilient our water systems really are. Explore the Index and see where action is needed most.

Report: Water management 2040

What will the future of water management look like? Download the “Water management 2040 – future scenarios” report to find out what kinds of different scenarios our expert panel was able to envision.
A person swimming in the sea and smiling.

Survey: What people think about water

There’s no doubt water is vitally important. Yet, most people don’t think about it much. Or do they? Watch our on-demand webinar to learn what our public survey revealed about sentiments related to this precious resource.
Tractor in a dry field.

Spain's way out of the water crisis: Water reuse

In Europe, summer 2020 was more than extraordinary in many ways. But at least the Spanish weather was gentle this summer. It may have even lured a few too many Europeans to Spain’s world-famous coasts despite the ongoing public health crisis.
A person holding a glass under pouring tap water.

Four in ten Americans distrust their tap water

Most people in the US have access to clean, safe drinking water at home. But only 60%% of Americans trust the water that comes from their taps, according to a recent survey commissioned by Kemira. That means that more than one in every three American feels unsure about drinking their tap water.
A person holding two food packages.

Future of food packaging: Four scenarios for 2030

How will food consumption and food packaging look like in 2030? Our future scenario survey provides four plausible alternatives for the future and paints pictures of consumer attitudes and behavior, packaging trends, recycling, and regulation in ten years’ time.
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