Kemira Coatings (Tikkurila), the company responsible for Kemira’s paints and coatings business, follows its strategy of increasing its market position in Asian paint markets by establishing a sales company in China. Tikkurila (Beijing) Paints Co., Ltd will start operating on May 22, 2007 in Beijing. At the same time, Tikkurila is to acquire the sales company CEIEC-Feelings operating in China from its owners CEIEC, CEIEC-OTC and a number of private investors. CEIEC-Feelings’ business operations and the staff of 50 persons will be transferred to the new company. The parties have agreed on not disclosing any financials details.
CEIEC-Feelings have been operating since 2002 as the importer of Tikkurila’s decorative paints in China. Net sales for 2007 are estimated at approximately EUR 2 million.
The acquisition aims at consolidating a basis for a powerful development of Kemira’s market position in the rapidly growing decorative paints market in China.
Kemira Coatings is the leading supplier of paints in Northern and Eastern Europe, providing consumers and professionals with branded products approximately in 40 countries. The product range consists of decorative paints and coatings for the woodworking and metal industries. In 2006, Kemira Coatings business area had revenue of EUR 563 million and a payroll of 3,500 employees.
For more information, please contact
Tikkurila Deco International
Markku Immonen, Sales Director
Mobile phone: +358 40 501 0426
Tikkurila (Beijing) Paints
Yan Ming, Managing Director
Mobile phone: +86 139 0104 2176
Kemira Coatings (Tikkurila)
Arja Schadewitz, Communications Manager
Mobile phone: +358 40 518 0059
Kemira is a chemicals group made up of four business areas: Kemira Pulp&Paper, Kemira Water, Kemira Specialty and Kemira Coatings. Kemira is a global group of leading chemical businesses with a unique competitive position and a high degree of mutual synergy.
In 2006, Kemira recorded revenue of around EUR 2.5 billion and had a payroll of 9,000 employees. Kemira operates in 40 countries.