Kemira Group
Press Release
December 10, 2008 at 9.00 am (CET+1)
Following its strategy of maintaining its position in the Swedish market, Alcro-Beckers AB, part of the Finnish Tikkurila which is responsible for Kemira’s paints and coatings business, has signed an agreement to acquire a 100% stake of the shares in the paint store Färgglädje Måleributiken AB (“Måleributiken”) in Alvik, Stockholm from its owner Lars Andersson. Måleributiken’s revenue totalled approximately MSEK 55 (EUR 5.8 million) in 2007. The store currently employs about 20 people. The parties have agreed on not disclosing any financials details.
Today Alcro-Beckers is a clear leader with an approximately 40% share of the highly competitive decorative paints market in Sweden. Måleributiken is the company’s first wholly-owned store for serving consumers. Alcro-Beckers currently has nine stores of its own for serving professionals only and it is also a part owner of the retail chain Beckers Nya Hem, an umbrella organization for about 110 independent retailers. Alcro is the main paint supplier to Colorama, the largest chain of paint retailers in the country with about 205 stores.
“Acquiring one of Sweden’s best performing paint stores is for us a great opportunity,” says Niklas Frisk, Managing Director for Alcro-Beckers AB. “Måleributiken has a successful concept of combining paint, wallpaper, textiles and accessories. The store is well-known in Stockholm for its high-quality products, skilled personnel and innovative concepts for home decoration.”
“Måleributiken will be the future Flagship Store for the Alcro brand and the store will also allow us to experiment with various consumer concepts, do campaign and product tests and learn more about web-shopping”, Frisk continues.
“Alcro-Beckers is the best partner for continuing to develop the store and the concept in the future. They are on the frontline in the market regarding trends and concept development,” comments Lars Andersson, previous owner of Måleributiken.
For more information, please contact:
Alcro-Beckers AB
Alcro-Beckers AB
Niklas Frisk, Managing Director
Phone +46 8 775 6070
Mobile phone +46 70 637 5734
Tikkurila Oy (Kemira Coatings)
Jukka Riihimäki, Group Vice President, Finance & IT
Phone +358 9 8577 2280
Mobile phone +358 40 520 4008
Tikkurila Oy (Kemira Coatings)
Susanna Aaltonen, Vice President, Group Communications
Phone +358 9 8577 2488
Mobile phone +358 40 593 4221
Tikkurila (Kemira Coatings) is the leading regional paints and coatings company in Finland, Sweden and Russia and one of the leading in its field in the Baltic countries, providing consumers and professionals with branded products in approximately 40 countries. The product range consists of decorative paints and coatings for the wood and metal industries. In 2007, the company had a revenue of approximately EUR 625 million and a payroll of 3,800 employees.
Kemira will be a focused company, the best in water and fiber management chemistry.
In 2007, Kemira recorded revenue of approximately EUR 2.8 billion and had a staff of 10,000. Kemira operates in 40 countries.