Strategy and business model

Kemira strategy towards 2030

Sustainability transformation driving profitable growth – by the end of 2030 over 500 million of our revenue will come from renewable solutions portfolio.

Kemira is a global leader in sustainable chemical solutions for water intensive industries.

We enable more sustainable processes and products for our customers

We aim for
long-term growth

We continue to drive profitability and operational excellence


Kemira has a resilient business model that is supported by a well-diversified customer base.

Majority of contracts with fixed annual pricing

Pulp & Paper – Contract types and pricing terms*
Length – Around 95% of contracts are 1-year or longer / only 5% are spot deals
Pricing – Around 65% fixed / 35% formula or spot pricing

Industry & Water – Contract types and pricing terms*
Length – Around 70% of contracts are 1-yr or longer / 30% spot deals
Pricing – Around 70% fixed (particularly in municipal) / 30% formula or spot pricing.

*contract length does not necessarily correlate with fixed pricing. Kemira has a number of multi-year contracts that are based on formula pricing.

Customer concentration: Kemira has around 5,000 customers with the largest single customer accounting for 5% of revenue. 50 largest customers account for around 50% of revenue.


In recent years, one of Kemira’s key strategic focus areas has been to improve profitability. Proactive action have been taken on three fronts: improving customer profitability (e.g. customer-level reporting and pricing actions), efficiency of operations (e.g. investments in backward integration and cost savings actions) and simplification of product portfolio and product mix.

As a result, Kemira’s margins have improved clearly. Kemira updated its financial targets in November 2020 and increased its operative EBITDA margin target to 15-18% (previously 15-17%).


February 2, 2024

Kemira completes the divestment of its Oil & Gas related portfolio

Kemira has completed the divestment of its Oil & Gas-related portfolio to Sterling Specialty Chemicals LLC. The divestment of the Oil & Gas business will clarify our focus on sustainability and our strategic priorities: expand in water, build a leading renewables portfolio and digital services business. The total consideration on a cash and debt-free basis amounts to approximately USD 280 million, around EUR 260 million with today’s exchange rate, subject to ordinary closing adjustments.

Increasing focus on growth

After several years of focusing on profitability improvement, Kemira is placing stronger emphasis on profitable growth. Growth is increasingly expected to come from water treatment applications (organically or inorganically) as well as from renewable solutions.

Sustainability and renewable solutions playing an increasingly important role for Kemira’s future growth

Kemira aims to expand its renewable solutions portfolio clearly to reach EUR 500 million in revenue by the end of 2030. Several partnerships have been announced, one with Danimer to develop renewable barrier coatings applications and one with International Flavors and Fragrances to commercialize their sugar-based raw material for Kemira’s end-market applications.

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